The European Parliament approved the Artificial Intelligence Act (AIA), a regulation aimed at ensuring safety and compliance with fundamental rights, while boosting innovation within the artificial intelligence (AI) context. AIA, which is set take effect in increments over the next few years, ultimately establishes obligations for AI based on its potential risks and level of impact.
AIA is the world’s first set of regulations designed to oversee the field of AI. “We finally have the world’s first binding law on artificial intelligence, to reduce risks, create opportunities, combat discrimination, and bring transparency,” said Brando Benifei, a European Union lawmaker from Italy. “Thanks to Parliament, unacceptable AI practices will be banned in Europe and the rights of workers and citizens will be protected. The AI Office will now be set up to support companies to start complying with the rules before they enter into force. We ensured that human beings and European values are at the very center of AI’s development.”
The new law comes at a point where many countries have introduced new AI rules. Last year, the Biden administration approved an executive order requiring AI companies to notify the government when developing AI models that may pose serious risk to national security, national economic security, or national public health and safety.
AIA Bans Specific Uses of AI
AIA bans certain AI applications that threaten citizens’ rights, including biometric categorization systems based on sensitive information and real-time and remote biometric identification systems, such as facial recognition. The use of AI to classify people based on behavior, socio-economic status or personal characteristics and to manipulates human behavior or exploits people’s vulnerabilities will also be forbidden.
However, some exceptions may be allowed for law enforcement purposes. “Real-time” remote biometric identification systems will be allowed in a limited number of serious cases, while “post” remote biometric identification systems, where identification occurs after a significant delay, will be allowed to prosecute serious crimes and only after court approval.
AIA also introduces new transparency rules that mainly effect Generative AI. The regulation sets out multiple transparency requirements that this sort of AI will have to satisfy, including compliance with EU copyright law. This entails disclosing when content is generated by AI, implementing measures within the model to prevent the generation of illegal content, and providing summaries of copyrighted data utilized during the model’s training process. Additionally, artificial or manipulated images, audio or video content (“deepfakes”) need to be clearly labelled as such.
AIA is projected to become officially effective by May or June, pending some last procedural steps, including approval from EU member states. Implementation of provisions will occur gradually, with countries require to prohibit banned AI systems six months following the law’s enactment. 
Jacob Horowitz is a contributing editor at Compliance Chief 360°